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  • Mihir Koltharkar

5 Ways To Make B2B Sales Happen


In any business endeavor, you’re going to come up against sales. You need customers to purchase your products or services, and as the seller, it’s your job to get them there. But what’s the best way to go about doing that? It depends on your circumstances, but fortunately, we have some ideas to help you out. If you’re ready to make B2B sales happen, keep reading!

1) Nurture the leads right from start

Sales managers often try to emphasize closing deals as the end goal. But in today’s marketplace, if leads aren’t nurtured properly from the start they might never convert into business. To nurture a lead right from the start, remember: 1) no sales prospect is too small or irrelevant and 2) focus on building a relationship before trying to close a deal.

2) Prepare for Objections beforehand

A lot of salespeople have trouble in making sales happen because they are unprepared for objections. Before you go on a sales call, prepare answers for commonly-asked questions or arguments against your product. One of my favorite negotiation training quotes is negotiation is not about right and wrong, it’s about win-win. Sales is about finding win-win solutions for your customer and yourself. If you get too stuck on winning at all costs, I guarantee that no one will buy from you.

3) Ask the right Questions and Listen

The most successful salespeople aren’t the ones with the best product; they’re the ones who know how to ask the right questions and listen closely for subtle clues about their prospect’s needs and wants. Focus on building relationships that benefit both parties, rather than just trying to make the sale. This approach will help you close more deals.

4) Educate your prospects

Sales can be a scary, intimidating process for anyone who doesn’t know what they’re doing—but it’s easier than you think. Before diving into all that effort, spend time building relationships with prospects and educating them about your products/services. It’s amazing how much easier it is to make sales when people have already started recognizing your name!

5) Start Building Rapport by Offering Help

Start Building Rapport by Offering Help. Customer service is more than just customer service – it’s salesmanship. As a B2B salesperson, you can use your customer service skills to help establish rapport and build trust. One of Mihir Koltharkar’s favorite ways of starting a conversation with someone is by offering incredible value which showcases your capability and intent.

Keep enhancing your sales knowledge

Reading up on and discussing sales with other people in your industry is a great way to stay abreast of new trends and ensure that you are gaining as much knowledge as possible. Keep enhancing your sales knowledge and stay ahead of your competition.

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